HEM offers this service through its Chinese partners as part of our Chinese digital marketing package.
#Wechat web online license#
This can be difficult for organizations outside of China, and you may need to go through an intermediary with a Chinese business license unless you have a registered office there. In order to start promoting your school on WeChat, you will need to set up an official account. With most of their users based in China’s 1 st tier cities, this makes them the ideal demographic for international student recruitment. Even more crucially for schools, 65% of WeChat users were born in the 80s or 90s, while 14% are aged between 17 and 21. Indeed, many experts have commented that Chinese users find the combination of different apps required to get the functionality of WeChat in other countries primitive.īy the end of 2016, WeChat had surpassed QQ as the country’s most popular social network, with 50% of users spending over 90 minutes per day on the app. At the time, the Chinese app ecosystem was far less developed than it is in the West, where people are more accustomed to using a number of different applications for different tasks.Īs a result, WeChat’s multifunctional nature was welcomed by eager mobile users who liked the convenience of having everything in one place. Tencent began introducing new features to the app at an incredible rate, quickly equipping it with just about every function you could think of. The app was originally launched in 2011 as a basic instant messaging platform for mobile phones, quickly gaining popularity due to the fact that SMS messages in China are relatively expensive.Īs time went on, however, it became far more than that. WeChat is owned by Chinese tech giants Tencent, who also run the country’s second largest social media platform QQ, which itself has over 868 million monthly active users.
The Rise of WeChat: An Overview for Schools The app’s versatility has seen its popularity grow at an exponential rate, and it now boasts over 889 million active users.įor schools, this means that establishing a presence on the site is becoming increasingly essential in order to create opportunities in the world’s largest international student recruitment market. Originally developed primarily as an instant messaging platform, the app’s functionality has grown to the point where it more closely resembles a full-scale mobile operating system. Not only that, but it functions as an online dating app, gaming platform, and news site.įor the people of China, this is exactly what WeChat offers. Imagine that you can also use it to order food, dry cleaning, cinema tickets, and even to pay bills at restaurants and shops. Get in touch with us, so we can take care of building the WeChat MPs for your business.Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. In the past, we have built different kinds of WeChat MPs for clients, including e-commerce solutions and a Chinese hospital online integration.
Our team can help you launch WeChat MPs, so that you can expand your reach and win more customers with your new online service. WeChat MPs are practical and cost-effective: they work in a similar way to apps, but developing them is faster and cheaper because they are developed with common web technologies and are tightly integrated within the WeChat ecosystem.Īt REDSTAR, we have the right kind of knowledge and resources to provide support with launching WeChat MPs for different services, such as marketing, e-commerce, access to information and records and many other options. Some examples of services run with WeChat mini-programs include booking of appointments for a medical treatment or massage, room reservation service, interactive language courses and e-commerce stores. WeChat MP allows you to build an interactive online platform for your business where customers can access your products and services. At first, only some large businesses were using WeChat MPs, but lately it became more mainstream today, this feature is popular among all different types of companies, including startups and small and mid-size businesses.
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